Have you've never, you simply watched the, the captions and stuff like that? I do. I grab myself. I am like, why did not I flip it ? But it's so much better with salad. Right. But it's like individuals consume at different times. Um, but what I found is if you can hook them, if you are able to find that hook, whether it's on Facebook, on Youtube, on Instagram, you literally need them for 20 seconds and 20 seconds should be your gold. It's like you need to reinforce that hook or you need to strengthen what your value proposition is to get them in, whether it is a title or a thumbnail or however you're pulling them in to that movie. Um, you have to reinforce that because if you do not, you're going to get the hockey stick on effect. That means the people that begin washing it start to depart, you know, and you are totally not going to get anyone watching it.
Or even linkedin. Yeah. And so that's part of the prep preparatory stage? And what we're attempting to do is figure out, fine, here's what will work on Instagram. Now there is a hook or something that's a little bit better on Facebook and here's something different on youtube. That means you may actually have the meat of this content be the same. But you're really shooting the movie, the way that it delivered is a bit different. And where you planning that is, uh, you know, the strategies to connect on platform.
It needs to be altered and you may share it although it's like you've got articles. Yeah. Because the way that you see on Instagram is different. The best way to view on Facebook and you view Youtube, how different, the way you view on, on Linkedin or Twitter. And in the end of the day, what we need to do is really know how folks consume content on that, that platform and earn content that would actually operate. Uh, and that's, that's the difference. Now you can go and say, okay, I will take a portion of this. It's like you may have a 10 second video on youtube, but you are going to only slice out possibly two minutes or three minutes on, on Facebook because it is going to execute a lot better like that.
When you truly have those bullet points of things that would actually get there, get there, get them something which's going on, I then try to think of what value can you actually bring that individual. So there's like three ways that you can actually attract value. Uh, with movie content you may expect, you can instruct or instruct, entertain, and occasionally when you're really good you can do all three at the exact same time or you can get two of them. That is when you're really, really good once you're really giving it lots of thought inside. Now that being said, as soon as you do that, I attempt to determine what value you are going to bring to your planned viewer. Yeah. And in that movie, then bring some kind of value and I attempt to bring those bullet points. So whether it is like creating loyalty to his staff or talking how bad the other group is, that is some value he'll actually find.
Yeah, for example, like the movie part of the video editing is so crucial. It may either break or make a video. Um, it doesn't matter how amazing your script is. It doesn't matter how amazing your camera as well as your production is. Where it really, the rubber meets the street to see if it's going to work or not, the editing is. And for mepersonally, once you're in a position to take action, it's worth the resources worth the moment. When you put it together, it is going to convert a great deal higher. Um, which at the end of the day, that's by far uh, you know, the preparation stage and it is similar to the implementation point to the editing has become the most crucial.
So Darryl, in the very first video we talked briefly on the sort of video content that you should be producing, what favor for anyone that didn't observe that or just to refresh a few memories, which sort of video? Which sort of movie is that if there's 1 video you should create as a business, um? Yeah, for me it's a social video and just two to sort of take a little further then, um, and kind of briefly remind everyone which type of video that is. Can you describe what a movie that is societal is, but why that type of video is so vital?
What's that all for production? You know, like a lot of people put a lot of thought concerning how things come together and just like what kind of camera to use and so forth etc. However, I believe for me it's like be elastic. Even though that we ready, when you're really doing the video you're likely going to have a script and have like that you're likely to have things. They are like, oh, this would be a lot better when we did so and you know, shoot different variants. Like you have time, just shoot some variations. Hey, perhaps this will function better than this. And you know, which will help you the post production stage.
The post production is most likely the most important aspect of having a great slice of video out there. And the reason why is because you put a lot of effort in preparing, you spend a lot of time doing manufacturing, but actually where the magic is really actually getting the components which will truly engage. And also the edit itself, um, is pacing can be created by you and that pacing will keep people's attention the whole time. Like we are, uh at is, we're trying to determine how we are going to disperse it. We would do it differently on youtube than on Facebook. For instance. Because that is the way that it is on youtube we would be in a 16, nine ratio on youtube. Right? And, and then to, uh, we would burn in our captions. We would actually upload caption files directly to youtube itself.
Alright. Ready created the video, edited the movie. So we don't load it. Yep. That you'd say most of the individuals and say, okay that distribution
In relation to make one of these? Yeah. Instead of preparing, and it is really interesting because a great deal of people, they are more about performing. And I discovered that if you truly wish to be successful, it how you're going to do it. So I always like to really begin to determine why I am creating the video. It should have a purpose. Um, I believe it would be pertinent to really have you proceed through this process. What does that sound good? Okay. Let's just say that you are trying to sell some mix. Okay. And you are attempting to sell it. You have some item or anything. Okay. Tell me someone that you know really. My brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
But on Facebook we would like to burn it in because some people do not have that option on and you also want to be certain that when they're scrolling through it, you are grabbing that attention. So he is like? Exactly. And it is similar to the ratio to like on Facebook, we wish to be a one by one ratio of square ratio. Right? So what elements which we may actually add to that video file? Can it be like to make it more of a meme that is movie where we are putting texts the start of the end, um, you know, is it really engaging with different, several kinds of elements? That is the things you've got to look at when you're doing the edit. Now, the thing I love is we have choices like cause we will need to we did five or four distinct versions and when we did the manufacturing right.
Well let's just target everybody that enjoys Liverpool, right? And let us target everybody that does not like Liverpool. And let us see if we can get some, a few things occurring here. And if you infuse only a small bit of cash, it'll be interesting, although I believe that you could do that with organically. The outcomes. It's possible to get your own gently. Definitely. So I think anybody now has an overview or a blueprint to make not only a movie book in, knowing what to make and the way to push out there and, and those secrets, uh, fairly amazing. And for anybody watching this right now, we put together a guide which goes to what Daryl talked about there. Um that whole blueprinta couple of things that are distinct we did not fit into this movie, um, which you could grab below this video.
Right, right. And one thing which I found is even when you've got a video that is performing quite well, you know, um, the way in which the algorithm works on Facebook and other things, it's like maybe in fourteen days or seven weeks you do a different cut and upload it, learn from what you have, all of the data that's there and say, okay, what if we analyzed this down since we had a kind of a fall off here. Perhaps we add, you know, something to pull on them visually here. You can do that. And, and in which you are in a position to do it you're in a position to succeed because people will be inclined to overlook what they actually saw, you understand, from six months ago.
We're discussing shooting content, we're discussing adding texts, including graphics, animations, and we're also talking about adding captions, Emojis, all that stuff can be constructed and edited it directly inside of [inaudible]. The most important reason we constructed clip Ian was that it's available to absolutely everybody and we're speaking even if you've never created a video before, you would like to get into video production for your company or you're an expert, you can produce what you can create anywhere else right inside of Klipfolio and what's more, even if you don't want to take your content clippy or gives you access to a comprehensive library of video clips, graphics and audio, she is able to pull all this stuff together to create videos. We will even throw in templates. Therefore, if you fill in a bit uninspired, for example, you can simply grab one of our pre done video templates, change the text along with the colors, upload your advertising and your doing clip. Eao is your video creator and it's going to change the way both novices and professionals create video moving. We can't wait to show you it, so make sure that you put in your email below. In the next video, we're likely to pull back the curtain on reverse Filipeo and explain to you the way this platform functions and it's likely to change the way. We'll see you.
You know, that can be one of the things that you could ever do and until we do that, there is a lot. And there are phases, like you mentioned, there's a stage of preparation, there's a stage of production, there is a point of post production, and then there's a stage for distribution. And each one of those stages are critical, uh, and they work in harmony to truly get your movie being seen.
So you've mentioned quite a few stages to creating a few of these kinds of videos. I guess we begin at the very beginning, you mentioned preparation. Would you take us through that which means
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video show where we're discussing video, but more specifically the types of video you should be creating to drive more profit and more cliquey worthy movie opinions into your business. In the video we discussed the condition of the marketing industry. When producing content what's working by today. In this video we're going to go over the video content at a little more detail and talk about how to create the 1 video you should be creating right now to push more clicks, more visitors, and much more earnings on any product or service that you're offering.
Okay. So Chris, he loves soccer? Can he have a team? Liverpool. Liverpool. Okay. And is there an opposing team that it's just a competition? There is a Coupole likely the greatest ones. Manchester United, that everybody understands. Okay. So Liverpool, Manchester United. Okay. So there is competition that is heavy, like any friction. Okay. So if we are going to really create a video, we have to get a purpose of that video. The number two is we will need to identify our viewers. Who Do we want watching this movie? So I'd say it would be people that are like hardcore Liverpool buffs like your brother. Okay. And we need to begin breaking down of some of the things that they, they sort of rally round that would get them excited. And what would be one of these things which you'd think, well, beating Manchester United scoring goals.
And what's the first thing which you believe he's going to do? Likely share the video, once that link with the movie fills. He's going to discuss it with not only one individual, but he's gonna share with everyone that actually enjoys what is going on, you understand? And that there's absolutely critical. Then the next issue is, uh, actually hoping to describe what is a fantastic hook trigger just like you only have a few few seconds to grab his attention. And I think, okay, what can we do to grab his attention? You understand? And, and perhaps it is a caption over the video that says, you understand, Liverpool's sucks. Yeah. I think, I think this video would be watched by him. You understand what I'm saying? And I think that he'd need to be sucked in as he tried to figure out what's happening in that video.
The way you'd then approach that. Yeah. We did a lot of research beforehand. We do a great deal of preparation. We would like to begin executing on these matters. Uh, and there's a formula for each and every video and this formulation is what founders will need to make for themselves. And there's a couple of components to this formulation that it, that it is universal for everyone. The very first one is, and that we already prepared for is a hook. We need to catch their attention. Now that hook differs on youtube versus Facebook. Let me give an example of that to you. So like on youtube the hook will be just like five seconds. And on Facebook it is gonna be entirely different since you are, you may have sound on or not. And you perhaps only have a possibly a second to 3 seconds as you are kind of turning through their feed.
So with that, just to kind of go further into that, and would you load the movie at first to your webpage then contact all of these are the webpage to let them know it is never, or would you choose another approach? Yeah, so generally I really do this in the preparatory phase. I am known by me, the movies come in and so I reached out since it might take a few weeks to get ahold of everybody or whatever. Should you share mine kind thing, uh, and who knows, perhaps you're like, Hey, I'll discuss your video. If you're doing PR crossposting 13, that is not a bad thing. Where the burden is, uh, just to share a movie isn't. It and you have to give them permission Just like you've got to literally cross . And that is kind of this key on Facebook, although the exact same for, you know, you're posting their content.
Of course. Yeah, that makes sense. Okay. So talking about video editing from kind of my experience and I am not a professional video editor and I understand just how much work goes into doing lots of these things you state, you know, thecaptions Mimi finding, even just putting titles at the top and bottom of your movie may take hours to get many people and a few people seeing this might have no idea how to do that. So I suppose in that regard, is it worth the time to do this? Could it be worth the time to sit down, maybe put in to editing the movie or spending money to sort of with somebody else,
So we have discussed the first stage of getting ready for a video planning of movie. We then proceeded making the video and to obviously manufacturing. So can talk a little bit about
So when we speak about going onto each platforms, I believe that is, this is very significant also. There are well I believe there are just two elements you might tell me differently. Of is that the proportion of the video. Therefore, in the event that you create in one video, you've got to think about of the other ones are transcribed into by that. However, is there other, anything else you'd kind of need to be aware of if you're going to be generating content for say, Instagram or Facebook
Now presumably you'd take the content you just shot with Reese in your telephone or whatever to an editing package or into a post creation. I guess. Do you want to speak about what you do in that point yet? Prepared to disperse
You've got two or three different versions of a video and you can test it to like, such as seriously what we do is we'll just throw a couple bucks behind it and and see how it converts. If it Works really nicely, you do not have to devote that much cash to figure out if people really click on it, engage with it, just how much they saw the movie to see whether it really works. And connect with them on an emotional level and spending the time in place to making your video engage with the viewer, it provides you a greater probability for them to share.
However, the algorithm on youtube otherwise, you know, you would do it otherwise onInstagram and distinct on Twitter. But Facebook, I feel a lot of people which are watching this video need to capitalize on this and that is a simple way to say, hey look, if you could have this page that has a reach of let us say you understand, 10,000 likes that they really posted it, who knows just how many of you is they are going to get. Um, also, and you sort of reaches out to all these different pages posting where it goes back to your video, and all the analytics gets. Yeah, it's really cool. No, that's cool. Now with mixed approach, like for me, I enjoy organic, but you've infused it with, together with ads that are paid. Ads that are paid is the best way to get into at the right time in front of the right people. And if you know what you're doing, it could be very effective. We are doing a movie about Liverpool, right if you don't understand what you are doing, it is still be powerful because as soon as you say, okay?
It can sort of look like it is theirs. And that is a thing that is really, very important. So return to your case that we said, hey, if we are going to actually make a movie about your brother and his soccer team about Liverpool, whether it's bad or good or whatever, I'd like make a list of each, uh, webpage on Facebook on Instagram that will be pro or con. Um, you know, that since that is who we want to target, that is who we want to contact. And believe it or not, you know, becoming, uh, those relations with these people is a way to have growth. And I found that if you can get like six or five or 10 channels or pages which are similar to yours who are willing to share your articles, I mean that hastens your, your expansion, that explodes yourown reach and you're likely to have the views that include it if you actually have done a fantastic job with your video.
Or if we think of gamers, maybe Mohamed Sala, he's, that Liverpool is greatest player may be hitting on scoring against United, I don't understand. Yeah, yeah, you are able to do clips that are different such as that. But even talking about why they adore, you know, Liverpool. And, and the, the essence of it. Um, so I like to attempt to recognize a few of things. All these are of what would that individual that when he watches with movie resonate with bullet points. And two, I really do research. Just like I want to go out there and also know how well I know somebody, I'm like, what's going on out there? So I do some research online seeking to see whether there's anything that's trending. Particularly when it's handling the topic available uh. So like for Liverpool, is there anything that's going on this will be in the news which would be applicable to, to the video now?
And thus you have to fortify it. And, and that stage when we were speaking about your brother, it's like in the event that you add one of the other elements which resembles, yeah, yeah, I like this movie. You know, you're like, totally go from that point. That's where he'll stay on just a bit longer. And if you get 20 minutes, if he will get to there and actually feel some type of link to the movie, they'll watch another minute, doesn't then lead to more involvement on the videos too. So they'd be more likely. And 12 we see remarks. Yeah, absolutely. It is like as you are connecting with them and you're talking their language or however you are going into it, you're connecting with them on a psychological level and they feel a part of something and they feel like dumb. It's like something that humanity feels obligated to do.
Yeah, that is logical. And I suppose from looking at these three phases, once you've been through those stages a few different occasions, and as you say, you do different edits which can be vital. And most of us might, you know, she movie, I've been guilty of this in the past and it'll throw up thinking it is prepared without much informative edited stuff. But I can see just how important it is to do different versions as when you discover you can just continue after that blueprint over and over and over again. We're going to talk about the 1 type of video so as to blow up your small business you have to have, but not about what that video is. We are also going to discuss make and how to structure that video. Let us go.
All you need to do is select in, pop your email in there, we will send you that guide. So during this video along with the first movie, we've talked a lot about creating the ideal video and that includes everything from of course prep, right the way through to shooting the movie and then of course the article of where you have got to edit the video up in the right way and to get the very best distribution. Now all that is very, very difficult. Most people don't have access to camera equipment that is expensive to shoot picture content. As an instance. The majority of individuals don't have access or the skills to use complex editing applications and that is the reason why we construct Klipfolio. Klipfolio is an internet based video creator that allows you to make amazing looking videos. Just like the movies we've talked about at the palm of the hand in the previous two videos.
And even on Instagram, it's going to be different. And so looking at that, it is similar to that hook is similar to the part. And I'd actually put a lot of effort and energy to attempt and work out how you're going to captivate people's focus and the way you suck them in the content. That after that, after the hook, then you can reinforce your brandnew. So in case you've got a brand, you can have a branding element. This is an optional thing. Uh, it truly depends on which kind of content that is video you are producing, you know, and, and then two, you are moving to the meat of the content. Here's something which I found over, you understand, 40 some odd billion movie opinions. It is like folks have a tolerance to watch. And I, I have been on Facebook before, although whether you've fallen in this class, I don't know and I have never turned to the audio.
That is logical. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back really fast is you mentioned if you're creating video and among the thoughts everyone has, I mean, I have had this before when I've created videos, I will only share the same video anyplace. Can you kind of elaborate on that's a bad idea? And that's a kind of a thought process.
So it's like getting those hooks. And then two, there's those natural hooks within the video. Like he got him, you got to reinforce whatever that title is. And so I give that some thought. Um, and that's basically the preparatory stage before you really move onto the next step. But there is one thing that I really, really consider is that which, what origin of moderate are we likely to use? Is it likely to become a much better Instagram one than Facebook? Is it likely to be better on youtube or on Twitter? You know, just like you have to look at the stage of that you're trying to reach and what's going to be the best way to distribute it. Now, among the biggest mistakes, it is like, well I'll just distribute it everywhere, you know, and you are creating a movie trying to go on each stage and that's a huge mistake. Yeah. You're good. Uh in the event that you really want your video to be viewed, you will need to have of how you're going to disperse it, a prep stage. So back you're like, okay, who is going to really share this video? How are you going to engage with them? You know, is it likely to be achieved through ads natural or is it going to become a blended strategy in which organic being done by you and adds together? Uh, for me, I only love other channels on the market. I love pages on Facebook reason they need to actually nourish the algorithm. They need to obtain their posts outreach. And a great deal of individuals are willing to talk about your video. Uh, but furthermore, they're, they are in a position to cross post your video. And so it's like coming on their page and it's like an content it isn't theirs.
It's like once you find something cool and you're like, hey, you gotta check this out. You know, we have to do that. We have to that word of mouth. And that's that is exactly what the videos that are societal do and where it's so powerful. And after the center, basically of the content, you have to have a call to action. Um, and, and you might not believe, well, though it is a social movie, I click here am not actually doing it , you know, it's simply more of an inspiration or it is merely a [inaudible] or anything. Since are you trying to develop an 16, that call to action is still crucial? Like when we talked about what's the intention behind the video, recall? Or when it's to sell products, we need to, you know, hit that button right or to push them into a landing page. Uh, you know, or if it is for inspirational, maybe it's like some thing or a Hashtag to unite a cause, I mean the list goes on.